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Privacy policy



Dear Prudence Privacy Policy

Your privacy is super important to us!  Dear Prudence is committed to protecting your privacy and providing you with a safe and secure online experience.  This Privacy Policy applies to  It discloses the kinds of information we gather, how we may use it, and how we may share it. Please read it carefully.  It may be modified periodically. Your continued use of our website signifies your acceptance of this Privacy Policy.  As always, feel free to contact us at [email protected] with any questions.


We collect personally identifiable information to fulfill your orders, tell you about new products and deals, and provide you with an amazing shopping experience. That personal information includes, but is not limited to, your name, billing and shipping addresses, a Dear Prudence user name and password, email address, phone number, and financial information. We value your trust in us and will do everything we can to safeguard your privacy and the security of your transactions.

Dear Prudence does not retain financial information, other than possibly the last four digits of your credit card number. Our online payment gateway is managed by If you enter your credit card information on our site, will process the transaction and retain a record of it. Our in-store payment gateway is managed by Tsys/Cayan.  Dear Prudence keeps no record of your full credit card number.

Information that you submit about yourself may be used by Dear Prudence to provide you requested services, communicate with you about Dear Prudence products, improve your online experience, or support our continuing efforts to offer you the information and services you want most.  Dear Prudence does provide aggregate statistics and information about our sales, traffic patterns and related site information to third parties.  We also reserve the right to share aggregate statistical data of which your personal information is a part, as well as your specific personal information sometime in the future.

In addition, Dear Prudence may, and you hereby authorize us to, disclose your personal information when required to do so by law, when Dear Prudence, in its sole discretion believes that you are in violation of our Terms and Conditions, or when you violate any state or federal laws, or Dear Prudence in its sole discretion deems it necessary or appropriate to protect the personal safety of other users of Dear Prudence services or to protect the rights or property of Dear Prudence.


We love to tell you about new arrivals.  So we send emails and or texts to notify customers about new arrivals and special events.  New arrivals can happen often, so we may send 2-3 emails per week and texts weekly.  You will only receive emails or texts if you opt in to our email marketing or text marketing. You may opt out at any time by clicking the unsubscribe link in the email or replying with the word stop to a text.  You may also send a request to [email protected].  We may send you emails to confirm your order, send tracking information, or to communicate with you specifically about your order, or in response to a question either to our email, chat, or any of our social media accounts.


Dear Prudence uses “cookies” to identify visitors to our website. Cookies are bits of information that a website transfers to an individual's hard drive for record keeping purposes. Cookies can enhance your online experience by automatically saving your preferences. We use cookies because they help us to provide you a better online experience. The information we collect through the use of cookies does allow Dear Prudence to know when and for how long you logged on to the Dear Prudence website, so that we can try to understand how to better serve your needs.


We are active on many social media platforms and we love to spend time with you there. Please know that we cannot constantly monitor our social media pages and that any information that you share may be viewed by others.


Dear Prudence is a family friendly company.  Our products and culture reflect that. But we do not direct our website or any marketing materials to minors and do not knowingly collect specific personal information on minors.


We would love to hear from you! You can email us anytime at [email protected]. You can chat with us using the chat icon at the bottom of our website. You can call us at 205-407-7523 or message us on our Facebook Page at

We are located at 4441 Creekside Ave. Suite 125 in Patton Creek Hoover AL 35244

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